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| Book details / order |
| E-MARKETING IN DIGITAL AGE: TEXT & CASES, 2ND ED |
This book is designed for the students of mba, pgdm, dbm, mms, mmm, pursuing marketing management as their major in their post graduate (masters) degree programme in business management. this book provides a strategic framework for e-marketing management, leading to competitive advantage for a business enterprise. e-marketing is also called as online marketing, internet marketing, virtual marketing or web marketing etc. internet has brought many unique benefits to marketing.
role of internet
· marketing on internet
· consumer behavior
· product decisions
· pricing decisions
· advertisement and promotion
· marketing research
· marketing strategy
· e-retailing
· b2b networks and e-commerce hubs
· search engine marketing
· mobile marketing
· blogging: a marketing tool
· customer relationship management
· e-marketing & globalization of business
· legal & ipr issues in online marketing
· social media marketing: a new wave
· cloud computing: enhancing marketing effectiveness
Author : Prof. vinod v. sople
Publication : Wiley
Isbn : PROF. VINOD V. SOPLE
Store book number : 107
NRS 640.00
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